Nervous, I approached the expo with a mixture of excitement and trepidation. It was a chance to promote not only my work but three other authors beyond cyberspace.
I took my welcome letter with the directions and headed to the ‘Walk -the outlets in Atlantic City’. I easily found the entrance where Cat Country radio station trucks were loading their stuff and their staff helping arrange everyone to their booths. I was impressed with not only the organization, but the helpful attitude of the staff. It certainly allowed everyone to have a day free of the stress and worry of disorganization. One staff member, Kaitlynn Breder the Marketing Consultant at Millennium Radio NJ did a great job helping us. A professional I had the pleasure of meeting her and experiencing the care and consideration she took of all of us.
A dance inspired from the Latin dance. The spicy, sultry beat had me dancing about, handing out postcards and gifts.
To have a successful event there are a few key things you’ll need:
1. Signage. A BIG banner or board to show who you are. Unfortunately, I was so nervous I forgot mine. Still, I’m happy I didn’t spend the money on a banner with my book cover and a few words about my book.
I know now what I need to place on any banner, or two banners I use. Intrigue is key: draw people’s eye and the body will follow. What you write and show on the board or banner is the most critical aspect, and is intended to catch the interest of a fast passer. Remember they walk fast and some of them will not stop unless something catches their eyes.
2. You need to engage the people who come near your booth. I saw some providing that engaged them on more than just a visual level. I never thought of that, I was concentrating on selling my displayed books, and offering some free stuff. Really, the people who engaged the crowd did a great job even if they didn’t sell anything. They made sure the traffic come to them to win something and got to know their website, or friend them on facebook. That made me think that I should change my strategy next time I go for an event. Time to think out of the box!!!!
3. Be creative with your gifts. Anything big, colorful and useful will attract attention. Nothing pricy, just something that will bring their attention. I attached my lollypops to my bookmarks and postcards. Their eyes hit that lollypop before my postcard, but hey, whatever makes them happy.
4. Don’t sit and wait for readers to come to you. Get on your feet and start talking to them. Ask if they like to read books, or if they would like a gift. Initiate the conversation and titillate their interests. I know some of us are shy, and afraid of being rejected face to face. Well, here’s some news for you - there is no place for that introverted personality here. To sell, or even to get your name out there you have to GET on your feet and work it.
5. Beside the postcards, do brochures. Give them something to read when they get home. Attach some chocolate to it and make it memorable. The brochure should include something other than your book excerpt and your info- write something funny that they will remember you-the author-by it, or something to brighten their day. Write something that will make them say, wow I think I like this author and would like to check her/his books.
6. Finally, enjoy your day and smile at everyone who passes by and wish them a wonderful day.
You never know who you will meet at an event. You may not think about it, but it only takes one person to spread the word to two, and three and soon you don’t know who will hear about you. Most importantly I discovered that I need to be out there spreading awareness about my name, books and business. And yes being an author is a business, and one has to approach it as such.
I hope my experience gave you some ideas of how to plan your next promo event.
Thank you for visiting my blog and reading my article